Eating Better report on awareness and attitudes on meat

The report identifies ten potential drivers for motivating behaviour change towards more plant-based diets and ‘less and better’ meat eating. It concludes that despite strong evidence of the benefits for health and climate change – as well as public willingness to eat less meat – the public’s efforts are not yet supported by governments and most food companies. The Soil Association’s Food for Life Catering Mark is recognised by the report as being a force for good in the effort to encourage healthy and sustainable eating.
Read the report here